Marketing and Sales Class 09 Syllabus

This is the basic course in Marketing where students will get the exposure of Marketing. The subject gives them a vast and wide insight of the traditional and contemporary aspects in Marketing. The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding of contemporary marketing tactics and strategies.

Total Marks: 100 (Theory - 50 + Practical - 50)

Part B: Subject Specific Skills (40 Marks)

Unit	Name	Marks
1	Introduction to Marketing and Sales	5
2	Concept of Market	5
3	Basic concept of Sales and selling	10
4	Understanding customer & consumer	10
5	Activities in Sales and Marketing	10

Unit I: Introduction to Marketing and Sales

• What is Marketing
• Importance of Marketing
• Concepts of utility
• What is Sales?
• Role of Sales business

Unit II: Concept of Market

• What is market
• Type of Markets
• Types of demand
• Competition - direct and indirect

Unit III: Basic concept of Sales and selling

• What is selling
• Types of selling
• Functions of Sales person
• Types of sales - Sales agency, Agent, Service, missionary

Unit IV: Understanding customer & consumer

• Selling means buying - consumer & customer
• Factors affecting buying
• Buying motivations
• Business customer & consumers - Types of consumers
• Differences between business vs individual buyer

Unit V: Activities in Sales and Marketing

• Sales tasks - order taking, delivery, processing
• Money collection, daily sales report
• Role of marketing professional
• Role of sales professional