CBSE Class 10 Marketing & Sales 2020 Question Paper
1. Which of the following key combination is used to open a document ?
(A) Ctrl + V
(B) Ctrl + M
(C) Ctrl + S
(D) Ctrl + O
2. _______ includes both, living things as well as non-living things.
(A) Environment
(B) Lithosphere
(C) Hydrosphere
(D) Biosphere
3. The school of Hindu philosophy that reduces stress and includes a series of postures and breathing exercises is :
(A) Yoga
(B) Physical exercise
(C) Meditation
(D) Taking nature walks
4. Which of the following is not a quality of a confident person ?
(A) Patience
(B) Commitment
(C) Uncompassionate
(D) Passionate
5. ______ is the process of creating a non-fiction text about current or recent news, items of general interest or specific topics.
(A) Speech
(B) Article writing
(C) Paragraph writing
(D) None of the above
6. Which of the following is a stress causing agent ?
(A) Mental illness
(B) Disintegration
(C) Happiness
(D) Personality
Answer any 3 questions out of the given 5 questions of 2 marks each.
7. Describe any four jobs that you can get with an entrepreneurship degree.
8. How can a file or folder be deleted ?
9. How can the ability to work independently be enhanced ?
10. When is an economy called a green economy ?
11. Enlist the TCS of Communication checklist.
Section B: Subject Skills
Answer any 10 questions out of the given 12 questions of 1 mark each.
12. Through which mode of marketing is the firm able to inform the target customers regarding the availability of the product in the market ?
(A) Marketing
(B) Relationship building
(C) Communication
(D) None of the above
13. Business relationships that involve many transactions between buyers and sellers and last for many years are called :
(A) Functional relationships
(B) Transactional relationships
(C) Logistical relationships
(D) None of the above
14. Out of the following, which is the highest level in a selling career ?
(A) Field Sales Manager
(B) Area Sales Manager
(C) Zonal Sales Manager
(D) National Sales Manager
15. _____ can be defined and measured, acquired through learning and practice and are task-specific.
(A) Hard skills
(B) Soft skills
(C) Communication skills
(D) None of the above
16. To make an effective presentation, it should be :
(A) Complex
(B) Simple
(C) Heterogeneous
(D) All of the above
17. Which out of the following is not a form of demonstration ?
(A) Slides
(B) Figures
(C) A handshake
(D) Testimonials
18. Various symbols or illustrations are used to create a distinctive image in Indian advertising. This is especially helpful in case your target audience is :
(A) Illiterate
(B) Visually impaired
(C) Literate
(D) Deaf and dumb
19. Which of the following is not a requirement for effective segmentation ?
(A) Accessible
(B) Economical
(C) Measurable
(D) Large enough
20. A publisher wants to reach new customers overseas. Which would be the most cost-effective form of promotion ?
(A) Sales promotion
(B) Radio advertisement
(C) Online advertisement
(D) Newspaper advertisement
21. ______ marketing mix comprises of product, price, place and promotion, and is used mainly for tangible goods.
(A) Service
(B) Product
(C) Both (A) and (B)
(D) None of the above
22. Direct mail orders are the examples of :
(A) Indirect distribution
(B) Three-levels of channels of distribution
(C) Direct distribution
(D) None of the above
23. What does the composition of human population of a country mean ?
(A) Psychographic segmentation
(B) Demographic segmentation
(C) Gender segmentation
(D) None of the above
Answer any 4 questions out of the given 6 questions of 2 marks each.
24. Explain ‘Product’.
25. Explain the concept of market segmentation.
26. Explain the channels of distribution which involve middlemen.
27. Describe the first four steps in sales process overview.
28. What is meant by Annual Maintenance Contract ?
29. Describe the objectives of right kind of communication.
Answer any 4 questions out of the given 6 questions of 3 marks each.
30. There are three extended ‘Ps’ of marketing mix. Name and explain them.
31. Discuss two broad categories of the markets for which segmentation has to be done primarily.
32. Discuss the importance of marketing mix.
33. You are a salesman. Your competitor is selling the same goods at a lower price. How will you handle this situation ?
34. When can a prospect be considered as a good prospect ?
35. Why is it important to access the emotional quotient of a salesman before appointing him ?
Answer any 2 questions out of the given 4 questions of 5 marks each.
36. Explain the popular pricing techniques.
37. Discuss the various skills required by a salesman to be successful in his job.
38. Explain the various strategies related to ‘positioning’.
39. Discuss the objections related to the following :
(a) Procrastinating
(b) Concealed objections