CBSE Class 10 Retailing 2019 Question Paper

1. A customer can broadly be divided into

(a) Five categories
(b) Two categories
(c) Four categories
(d) None of the above

2. Distribution method in retailing include/s

(a) Strip shopping centre
(b) Non-store selling
(c) Vending
(d) All of the above

3. Which of the following is not a function of administrative merchandiser ?

(a) Crisis management
(b) Forecasting sales of forthcoming budget
(c) Managing personnel
(d) Managing security

4. Inefficient use of space and chances of shoplifting is higher in

(a) Angular floor plan
(b) Straight floor plan
(c) Diagonal floor plan
(d) Mixed floor plan

5. Loading and unloading must be

(a) Reduced
(b) Increased
(c) Maintained
(d) None of the above

6. The most important mode of retail transportation is by

(a) Rail
(b) Air
(c) Road
(d) Water

7. To keep moving around the perimeter is

(a) Static security
(b) Mobile security
(c) Personal security
(d) Private security

8. Horizontal communication is essential for/to

(a) Accomplishing task
(b) Boost morale
(c) Control decision-making
(d) All of the above

9. Upward communication is a means for staff to

(a) Exchange information
(b) Increase efficiency
(c) Speak face-to-face
(d) None of the above

10. OSHA stands for

(a) Organizational Safety and Health Activity
(b) Occupational Safety and Health Administration
(c) Occupational Safety and Hygiene Administration
(d) None of the above

11. The computer monitor should be placed from the user at a distance of

(a) 10 - 20 inches
(b) 15 - 25 inches
(c) 18 - 30 inches
(d) 25 - 40 inches

12. The appropriate jewellery for business women

(a) Should not be noisy
(b) Should not be too large
(c) Should be costume jewellery
(d) All of the above

Very Short Answer type Questions (2 Marks each)

13. Briefly explain the importance of retailing.

14. What is meant by merchandise planning ?

15. List the first four steps for designing a store layout.

16. Define telecom retail billing.

17. What is meant by control room ?

18. Define grapevine communication.

19. What is meant by ergonomics ?

Short Answer type Questions (3 Marks each)

20. Briefly describe the types of markets a retailer should target.

21. List any four main functions of the visual merchandiser.

22. What is meant by standard operating procedure in retail ?

23. Give any three points of difference between retail and wholesale billing.

24. List the qualities required for the job of security guard.

25. List any six points that should be kept in mind while talking on telephone.

26. State any six responsibilities of an employer for workplace health and safety.

Long Answer/Essay Type Questions (5 Marks each)

27. Briefly explain any two main duties of a merchandiser.

28. Briefly explain any two forms of layout in a retail store with their advantages and disadvantages.

29. State any five problems associated with retail transport.

30. Briefly explain any five types of security guards.

31. State any five organizational barriers in communication.